eMail Campaigns, Facebook, Linked In, blogs, We Site Promotions, etc...

Email Marketing means using a variety of digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods such as direct mail, magazine and newspaper advertising, and trade shows.

The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have and the speed in which you can reach clients with your message. Email marketing adds a whole new element to the marketing mix. Many businesses are producing great results with email marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses.

The benefits of Email Marketing
Email Marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. Specific benefits of email marketing include:

    • Global reach - a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment.

    • Lower cost - a properly planned and effectively targeted email marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

    • Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising.

    • 24-hour marketing - with a website your customers can find out about your products even if your office is closed.

    • One-to-one marketing - Email marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalized aspect of email marketing, and you can create very powerful, targeted campaigns.

    • More interesting campaigns - email marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz - whatever you think will interest them.

    • Better conversion rate - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, email marketing is seamless.

Together, all of these aspects of email marketing have the potential to add up to more sales.